Survey

To gather more information about our audience, I worked with the client to create questions for families with young children using Typeform). We wanted to understand their current feelings about the design materials, identify potential improvements, learn about their visual preferences, and find out what they don't like.

Key findings from the survey

• People appreciate our current color palette, particularly when it involves a mix of darker hues against brighter ones. However, they tend not to favour entirely dark designs.

• They are drawn to images showcasing new and exciting technology, especially in water or swimming activities. They prefer simpler layouts without visual clutter, especially in collages.

• The use of iconography has been positively received. It might be beneficial to expand this with a new set of icon illustrations for family activity designs.

• Regarding imagery, people prefer full-color photographs over color-treated ones. Creative and natural shots are preferred.

• In terms of communication, many rely on alternative channels such as community groups and messaging apps like WhatsApp. This suggests a need to tailor deliverables, potentially favouring digital designs over printed materials like flyers.